Greeting From SMSGATEWAYHUB!

This is to inform you about the recent implementation of TRAI direction regarding Principal Entities (PE) and Telemarketer (TM) Chain Binding for traceability of SMS delivery.

As per TRAI's direction, all Principal Entities (PEs) are required to disclose the complete chain through which their SMS communication is sent. This includes all involved Registered Telemarketers (RTMs). With effect from 11st December 2024, messages will not be allowed if the chain of Telemarketers are not defined.

PE-TM Chain Binding Workflow

Principal Entity (PE) → Telemarketer-Aggregation Function (AF) (If there is any aggregator is the chain) → Telemarketer-Delivery Function (DF) (Here SMSGATEWAYHUB is TM DF) → OAP (Operator)

Action Required – For PE customers

  1. Log in to your respective DLT portal.
  2. Click on the "Chain" option available on the dashboard. Every operator will have similar options to define the chain process “Create new request”
  3. Enter SMSGATEWAYHUB TECHNOLOGIES PVT LTD as the Telemarketer or can enter the TM ID (1302157243747322354) and submit the request.
  4. SMSGATEWAYHUB as the Telemarketer (TM-DF) will approve the request on DLT.
  5. After TM-DF approval, the request goes back to the PE for final confirmation. The PE must log in to their PE account and approve the PE-TM chain. Once approved, the chain is finally completed!

Action Required – For Aggregator/Reseller Customers

  1. Principal Entity (PE) will select you as Telemarketer Aggregator (TM-AF) while creating the New Request.
  2. Then you need to select SMSGATEWAYHUB as the Telemarketer Delivery (TM-DF) or can enter the TM ID (1302157243747322354) and submit the request.
  3. SMSGATEWAYHUB as the Telemarketer (TM-DF) will approve the request on DLT.
  4. After TM-DF approval, the request goes back to the PE for final confirmation. The PE must log in to their PE account and approve the PE-TM chain. Once approved, the chain is finally completed!

    What You Need to Do:

    1.    Initiate the Telemarketer (TM) chain on the DLT portal you’re registered with.  

    2.    Notify the TM to confirm the mapping.  

    3.    You’ll receive an email once the chain is completed by the telemarketer.

    DLT PE-TM (FAQs)

    Q: What is PE-TM chain-code? 

    A: TRAI’s directive, dated August 20, 2024, mandates all Telecom Service Providers (TSPs) to ensure traceability for SMS messages sent by Principal Entities (PEs). From December 1, 2024, any SMS without a clearly defined or correctly matched chain of Telemarketers (TMs) will be automatically rejected. (Refer to Para 10 (c) of TRAI’s Direction dated 20.08.2024)

    Q: Why am I receiving this notice when I’ve already added my Telemarketer?  

    A: This notice may appear if your telemarketer has not completed or incorrectly completed the chain on their end. Please reach out to them to close this on priority. You’ll stop receiving these emails once all your chains are correctly done.

    PE->TM chain-code is mandatory for SMS validation and processing.

     

     


    Note: TRAI Directions for reference please. 

    TRAI direction dated 28.10.2024: https://www.trai.gov.in/sites/default/files/Direction_28102024.pdf

    TRAI direction dated 20.08.2024: https://www.trai.gov.in/sites/default/files/Direction_20082024.pdf

    TRAI direction dated 16.02.2023: https://www.trai.gov.in/sites/default/files/Direction_16022023.pdf

Should you encounter any challenges and/or obstacles during the process, please do not hesitate to email support@smsgatewayhub.com for support and/or assistance. 

Thank you for your immediate attention and cooperation in this matter.