Mastering content template registration

To begin with, ensure you understand the template requirements as mandated by the Telecom Regulatory Authority of India (TRAI). This includes clearly defining specific information like the sender ID and message content. The typical time frame for DLT template approval ranges in 1 days, and potential delays due to queue backlogs should be anticipated.

4 tips for creating effective content templates

  1. Define the purpose: Start by clearly defining the purpose of your message. You need to ensure that whether it’s a transaction notification or a promotional message, the clarity of purpose aligns with the user’s expectations and compliance standards.

  2. Keep it concise: A content template should be concise and to the point. Ensure the message is easy to read and understand, avoiding unnecessary jargon or complex language.

  3. Include call-to-action (CTA): If applicable, incorporate a strong call to action. This could be a prompt to visit a website, a request to confirm receipt or any action you want the recipient to take.

  4. Use dynamic fields wisely: Use dynamic fields for templates that require personalization, like names or appointment dates. This allows you to customise messages for each recipient without needing multiple templates.

Example: A bank informs its customers about a scheduled downtime via SMS, using a template that clearly states the reason for the message and provides a timeframe, enhancing transparency and trust.

Uploading and registering content templates

  1. Prepare your template: Before uploading, double-check your template for compliance with DLT guidelines. This includes having the correct sender ID and ensuring the content adheres to the regulatory standards.

  2. Upload to the DLT platform: Access the DLT platform, navigate to the content template section, and upload your template. You’ll need to provide details like the template ID, which helps track and manage different templates.

  3. Approval process: Once uploaded, the telecom operator will review the template. You may need to revise and resubmit the template if there are discrepancies or issues.

  4. Activation: Upon approval, the template becomes active and can be used to send messages. Monitor the performance and reception of your messages to make any necessary adjustments.

    Example: A logistics company uses DLT-registered templates to notify customers about package delivery statuses, improving customer satisfaction through timely and accurate communications.

    Read more : https://www.smsgatewayhub.com/dlt-template-registration-process.aspx